Stopped all paid spending, revenue went UP
This is an interesting experiment where Adam Robinson of Retention.com decided to TURN OFF all paid spending as an experiment, and revenue actually went up during that period.
His reasoning was: "At any given time only 20% of our prospects are in market. If our stuff is good enough, it will constantly be in front of the 80% that aren’t ready to buy."
Image Description
The image is a graph showing monthly recurring revenue, which increased from $339,543 to $393,669, a 15.9% rise. A red arrow points to the date range 12/22-12/28, indicating when all paid spending was turned off.
Positive Aspects
This image visually supports the post’s claim by showing a clear upward trend in revenue after paid spending was halted. The red arrow effectively highlights the pivotal moment of the experiment, making the impact easy to understand at a glance.
Key Takeaways
- Turning off paid spending led to a 15.9% increase in monthly recurring revenue for Retention.com.
- Only 20% of prospects are ready to buy at any given time, but quality content keeps the brand in front of the remaining 80%.
- Strategic focus on organic growth can sometimes outperform paid marketing efforts.
Additional Insights
This experiment underscores the power of strong branding and organic reach. It's a reminder that sometimes less is more, and focusing on quality content can engage customers more effectively than a barrage of ads. Plus, it saves on marketing expenses, which is always a win-win!
