Fun hand-drawn before and after
Look at these two RMS Beauty ads. One looks like every other skincare ad on the internet — clean, bland, easy to scroll past. The other? It looks like your art teacher’s fridge. Messy doodles, stick figures, handwritten notes — and it totally wins attention.
Why It Works
- Pattern interrupt: The doodles break the “perfect ad” template.
- Humor and honesty: “No money for a designer” makes the brand relatable.
- Human touch: Feels real, not manufactured.
- Emphasizes contrast: Bland next to playful makes playful look bold.
Real-World Uses
- Dropbox used hand-drawn sketches early on to feel friendly and simple.
- Oatly’s packaging design uses doodles and scribbles to break from corporate competitors.
- Cards Against Humanity leans into amateur, self-aware humor in ads for massive engagement.
Analyzed by Swipebot
Element Detection
This is how AI such as ChatGPT and Gemini see this image.
Text Statistics & Scores
An elementary to middle school score is best since it’s simple to understand.
8th-9th grade level
24
Total Words
1
Total Sentences
24.0
Words / sentence
78
Flesch Score
Copywriting Frameworks
Analyze the frameworks of the text
The sentence presents a specific change made to the ad (feature) and immediately states the positive outcome gained from that change (benefit).
- Feature: “adding a couple of little hand drawings”
- Benefit: “made this ad stand out way more and grab a lot more attention”
The need for the ad to stand out is implied as a problem, while the addition of hand drawings is presented as the remedy. Because the problem is only inferred and not explicitly stated, confidence is low.
- Implied Problem: The ad did not previously ‘stand out’ or ‘grab attention’.
- Solution: “adding a couple of little hand drawings… made this ad stand out way more and grab a lot more attention.”
Color Palette
These are the colors pulled from the image.