Fun hand-drawn before and after

Look at these two RMS Beauty ads. One looks like every other skincare ad on the internet — clean, bland, easy to scroll past. The other? It looks like your art teacher’s fridge. Messy doodles, stick figures, handwritten notes — and it totally wins attention.

Why It Works

• Pattern interrupt: The doodles break the “perfect ad” template.
• Humor and honesty: “No money for a designer” makes the brand relatable.
• Human touch: Feels real, not manufactured.
• Emphasizes contrast: Bland next to playful makes playful look bold.

Real-World Uses

• Dropbox used hand-drawn sketches early on to feel friendly and simple.
• Oatly’s packaging design uses doodles and scribbles to break from corporate competitors.
• Cards Against Humanity leans into amateur, self-aware humor in ads for massive engagement.