Chemicals used in cigarettes

This image nails shock marketing with one simple tactic: pairing cigarette ingredients with their scarier alter-egos. Methanol becomes rocket fuel, methane turns into sewer gas, and nicotine doubles as insecticide. It’s visual persuasion at its finest.

Why it works

• Uses contrast: everyday smoking vs. extreme dangers
• Creates instant emotional impact without long copy
• Translates complex chemical names into vivid mental images
• Leans on “familiar fear” to drive the message home

Real-world uses

• Health campaigns use it to show “what’s really inside” food or products
• Environmental brands compare plastic ingredients to industrial waste
• Clean beauty marketers list “what’s NOT in here” alongside harsh chemicals
• Safety campaigns use the same trick to make invisible risks visible