Sam Parr's Hampton Business Plan

This rough draft from Sam Parr’s business plan for Hampton looks like it was made in PowerPoint at 2 AM. And that’s the point. It’s simple, visual, and instantly clear about how the business scales city by city.

Why this rough sketch works

• It communicates the structure in seconds
• Focuses on clarity, not polish
• Visualizes growth and staffing at a glance
• Shows how the core team supports local chapters

Real-world proof

• Airbnb’s first pitch deck was 10 plain slides—still raised $600K
• Jeff Bezos’ 1997 shareholder letter was written in plain text—still legendary
• Basecamp’s early models were sketched in notebooks before becoming a $100M business

The lesson: Get your ideas out fast. Pretty can come later.