Sam Parr's Hampton Business Plan

This rough draft from Sam Parr’s business plan for Hampton looks like it was made in PowerPoint at 2 AM. And that’s the point. It’s simple, visual, and instantly clear about how the business scales city by city.

Why this rough sketch works

It communicates the structure in seconds
Focuses on clarity, not polish
Visualizes growth and staffing at a glance
Shows how the core team supports local chapters

Real-world proof

Airbnb’s first pitch deck was 10 plain slides—still raised $600K
Jeff Bezos’ 1997 shareholder letter was written in plain text—still legendary
Basecamp’s early models were sketched in notebooks before becoming a $100M business

The lesson: Get your ideas out fast. Pretty can come later.

Why this rough sketch works

It communicates the structure in seconds
Focuses on clarity, not polish
Visualizes growth and staffing at a glance
Shows how the core team supports local chapters

Real-world proof

Airbnb’s first pitch deck was 10 plain slides—still raised $600K
Jeff Bezos’ 1997 shareholder letter was written in plain text—still legendary
Basecamp’s early models were sketched in notebooks before becoming a $100M business

The lesson: Get your ideas out fast. Pretty can come later.