Attention getting “HELP” ad in Excel boxes

Abacum nailed it with this one. A spreadsheet spelling out “HELP” in giant purple blocks instantly hits a nerve for anyone stuck managing finance tasks in Excel. It’s funny, relatable, and perfectly sets up their software as the hero.

Why it works

• Uses visual humor to tap pain points fast
• The “HELP” message is universal and emotional
• Memorable because it’s clever and simple
• Creates empathy before pitching a solution

Real-world examples

• Slack’s tagline “Make work better” taps the same pain-to-relief idea.
• Notion’s ads show chaotic docs turning into organized workspaces.
• ClickUp’s “Save one day every week” turns frustration into a clear benefit.
• Mailchimp’s old “Send better email” keeps it simple and empathetic.