Chemicals used in cigarettes

The genius of this simple image is it shows the scientific name of a chemical plus a scary thing it’s also used for.

• Methanol → Jet Fuel
• Methane → Sewer Gas
• Toluene → Industrial Solvent

While this is a clever writing trick, it can also be used for dubious reasons.

Miro “Just Show It” GIF

Instead of explaining what Miro does, this Twitter ad for Miro just shows a team building a workflow.

Sometimes it’s easier to show, don’t tell.