Chemicals used in cigarettes

The genius of this simple image is it shows the scientific name of a chemical plus a scary thing it’s also used for.

• Methanol → Jet Fuel
• Methane → Sewer Gas
• Toluene → Industrial Solvent

While this is a clever writing trick, it can also be used for dubious reasons.

Re-working copy

Re-working the copy on a page is important from time to time.

You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …