The Strategy Pyramid

This visual nails how to turn a fuzzy idea into a real strategy. It shows how to start with Purpose, define your Strategy, and move into Execution — all by asking the right questions at each step.

Why it works

• Starts with why, not what
• Breaks big goals into doable chunks
• Connects thinking (mission) to doing (targets)
• Makes measuring success part of the plan

Examples

• Tesla: Mission (accelerate sustainable energy) → Strategy (build sexy EVs) → Execution (launch Model 3).
• Nike: Vision (every athlete in the world) → Drivers (innovation and inspiration) → Campaigns (“Just Do It”).
• HubSpot: Purpose (help businesses grow better) → Enablers (platform + content) → Execution (inbound campaigns).