Cloud of Influence
The "Cloud of Influence" is the cloud of exposure you get from posting on multiple platforms:
→ People directly subscribed (high engagement)
→ Mentions & conversations (medium engagement)
→ Exposure through feeds (low engagement)
10+ years ago it used to be simple to see where a follower came from:
They Googled "copywriting"
⬇
Found a post.
⬇
Subscribed to email.
⬇
Bought a product.
Now with so many social platforms/feeds, a customer journey can be loooong and winnnndddding.
So putting out a large "Cloud of Influence" helps!
I personally do this through posting every platform including Instagram, YouTube, TikTok, and Twitter.
Image Description
The image displays a central stick figure surrounded by a collection of social media icons, including Facebook, Instagram, Twitter, YouTube, and Podcasts. This visually represents the concept of a "Cloud of Influence," illustrating the spread of content across multiple platforms.
Positive Aspects
- Visual Representation: The image effectively captures the essence of the "Cloud of Influence" by showing a central figure connected to various social media platforms, reinforcing the idea of wide-reaching exposure.
- Easy to Understand: The arrangement of icons around the figure simplifies the concept of multi-platform engagement, making it easily digestible for readers.
Key Takeaways
- A "Cloud of Influence" is created by posting across multiple platforms, increasing exposure.
- Engagement varies across platforms: direct subscribers have high engagement, while feed exposure has low engagement.
- Customer journeys are longer and more complex than in the past, necessitating broader influence.
Additional Insights
- Diversified Content Strategy: Think of each platform as a unique audience. Tailor your content to fit the style and expectations of each platform for maximum engagement.
- Consistency is Key: Regular posting across platforms keeps your "Cloud" active, ensuring you're always in the radar of potential followers.
- Measure and Adapt: Use analytics to determine which platforms yield the best results and adjust your strategy accordingly.
