Cloud of Influence

The “Cloud of Influence” is the cloud of exposure you get from posting on multiple platforms:

→ People directly subscribed (high engagement)
→ Mentions & conversations (medium engagement)
→ Exposure through feeds (low engagement)

10+ years ago it used to be simple to see where a follower came from:

They Googled “copywriting”
⬇
Found a post.
⬇
Subscribed to email.
⬇
Bought a product.

Now with so many social platforms/feeds, a customer journey can be loooong and winnnndddding.

So putting out a large “Cloud of Influence” helps!

I personally do this through posting every platform including Instagram, YouTube, TikTok, and Twitter.