CodeMentor's simple blog notification email

Emails
Mar 9, 2018
Codementor
This is a very simple yet clickable blog post notification email. It's format is: [INTERESTING STAT] [DESCRIBE THE POST]
[CLICKABLE IMAGE]
[BUTTON TO CLICK] [AUTHOR]
Subject: How Much Does it (Really) Cost to Make an App?
Copy: Hey Neville, did you know that the time smartphone users spend on mobile apps has doubled since 2011? Making popular apps doesn’t have to be just a dream. But how much does an app really cost? Look no further — we analyzed the costs of some of the most popular apps in 2017 and came up with a formula: You may be thinking: What if my app needs web servers? Would it be cheaper if I hired someone from Poland instead of the U.S.? Are Android apps more expensive than iOS apps? We got that covered too. Get the full breakdown in our blog post. READ NOW Jovian from CodementorX

Image Description

The image shows a simple email layout from CodementorX. It includes a header with the CodementorX logo, a brief message about app development costs, a clickable image illustrating a formula for app cost, and a "READ NOW" button. The email is signed by Jovian from CodementorX.

Positive Aspects

  • Clean Design: The email's clean and straightforward layout makes it easy to read and visually appealing.
  • Engaging Hook: The use of an interesting statistic grabs attention right from the start.
  • Clear Call to Action: The "READ NOW" button is prominent, encouraging readers to engage further.

Key Takeaways

  • Know Your Costs: The email promises insights into the real costs of making an app, addressing common concerns like server needs and regional hiring differences.
  • Simple Formula: It introduces a formula to calculate app development costs, making complex information more digestible.
  • Personal Touch: By addressing the recipient by name, the email fosters a personal connection, increasing click-through potential.

Additional Insights

  • Curiosity Hook: The initial statistic about mobile app usage effectively piques curiosity, making readers more likely to click through.
  • FOMO (Fear of Missing Out): By suggesting that app development is not just a dream, it targets aspiring developers who might fear missing out on the app boom.
  • Global Perspective: Mentioning cost differences between regions highlights the global nature of app development, relevant for a diverse audience.
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