Matthew Barby's SEO course email announcement

Matthew Barby’s Traffic Think Tank email nails scarcity marketing. No flashy graphics. No long scrolls. Just clean text, dripping with urgency.

Why this email works

• Opens with a clear deadline: 72 hours or miss out.
• Builds empathy by describing exactly what the reader’s struggling with.
• Injects authority by name-dropping SEO experts and brands.
• Creates exclusivity: capped spots and no reopens this year.
• Finishes with a bold, action-first CTA.

Real-world examples

• Ramit Sethi uses “enrollment closing soon” to spike course signups.
• Apple sells out iPhones by hinting at “limited availability.”
• Morning Brew grows with “invite-only” rewards.
• MasterClass blends authority + exclusivity to drive FOMO.

Simple layout. Powerful psychology. Pure conversion magic.