Conversion XL About Page

Most “About” pages read like a press release. ConversionXL flips that by adding a looping GIF of founder Peep Laja smiling and moving — a simple touch that makes it feel like he’s actually greeting you. Suddenly, it’s not a page, it’s a personal intro.

Why It Works

• Motion catches the eye fast
• A real face builds instant trust
• Conversational tone feels human, not corporate
• Short lines make the copy easy to digest

Examples of Personality-Driven Introductions

• Dollar Shave Club’s founder video put them on map — then led to a $1B sale
• Basecamp’s founder letters sound like actual conversations
• Gymshark’s behind-the-scenes founder clips boost loyalty and fandom

Lesson: Don’t just describe your brand. Introduce yourself like a real person.