Copywriting Course 404 Error Message Drawing and Pitch

Most “you can’t view this page” messages are dead ends. But this one from Copywriting Course flips the script. Instead of losing a visitor, it gives them two smart paths: join or subscribe.

Why this works

• Turns rejection into curiosity by showing what’s behind the curtain
• Lists benefits instead of features, keeping focus on transformation
• Offers a no-pressure alternative (free email signup)
• Uses simple, friendly copy that matches the brand’s overall tone

Real-world examples

• Medium restricts full stories behind a “Become a member” gate
• The New York Times lets you read a teaser before asking for a subscription
• Ahrefs Blog leads with free content but nudges readers toward their paid tools

A locked door can be frustrating—but add the right copy, and it becomes an invitation.