Most brands treat social media like a megaphone. But look at this pie chart—Nev shows he mostly uses Twitter to mess with friends. And guess what? That’s what makes it work.
Marketing analysis
The post hits because it’s human. People come to social platforms to connect, not read press releases. The humor and honesty here make “real” content stick out in a sea of polished brand speak.
Why it works
- Feels authentic, not corporate
- Makes others feel part of the inside joke
- Encourages replies and conversation
- Keeps attention with humor and surprise
- Builds connection through personality
Examples
- Wendy’s built its Twitter presence by playfully roasting followers.
- Duolingo’s TikToks thrive on relatable chaos, not lessons.
- MoonPie tweets absurd jokes that keep fans hooked.
- Ryanair’s sassy Twitter replies bring millions of impressions with zero ad spend.
Analyzed by Swipebot
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