Copywriting over the years

Essay
Feb 3, 2023
copywriting-over-the-years
"Copywriting" is associated with writing words on a page, but my definition is: "Installing an idea into someone’s head and getting them to take action." The medium could be:  - Writing - Images - Videos - Software - Combination of all the above The medium of transmitting information has changed many times, the human brain has not.
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