Copywriting over the years

This simple drawing nails a big truth: technology changes, humans don’t. From Shakespeare’s stage to TikTok, the tools evolve, but the goal stays the same — install an idea in someone’s head and make them act.

Marketing analysis

Each panel shows a new medium: speech, print, radio, film, internet, and social media. Yet in every frame, one person shares something, and another person feels it. The emotional connection is the constant.

Why it works

• Great copywriting taps into universal human drives: fear, desire, belonging.
• The medium changes, but persuasion principles don’t.
• Clarity and emotion beat fancy formats every time.
• The best ideas are platform-agnostic.

Examples

• Apple’s “1984” ad used film to dramatize rebellion.
• Dollar Shave Club turned a warehouse tour into viral persuasion.
• Wendy’s Twitter voice used humor to sell burgers.
• Nike motivates with action words across all channels.
• MrBeast mixes generosity and storytelling to dominate YouTube.