Copywriting portfolio of Lee Rowley
Portfolio
Jul 23, 2018
This is a great portfolio page for copywriter Lee Rowley that showcases testimonials, his theories on non-templated copywriting, and always asks for a call to action to schedule a call.
Jim Bean "Back To Basics" Food Ad
This was from a 1990 multi-part magazine ad campaign for Jim Bean whiskey featuring different concepts of "getting back to the basics." Image Description...
Jul 10, 2020
Print Ads
Before & After photos
Copywriting Tip: Sometimes a simple Before & After photo will explain an entire product without much need for copy. For example, this simple advertisement...
Jan 4, 2023
Swipes Email
Wisdom
Before and After
Images
How couples meet graphic
WOW. Look how rapidly online dating became the primary way couples meet. I meet people who don't like using dating apps, but by the...
Jun 24, 2024
Data
Images
Swanson “3 Course” TV dinner
Ok…maybe in 1970’s this looked appetizing, so this image would’ve been very grabbing. However my favorite thing about this is the headline: “Everything from...
Feb 27, 2023
Ads
Print Ads
Headlines
Images