Crazy Egg Tiered Pricing

Crazy Egg nails the art of tiered pricing. Just one glance, and you instantly know which plan to pick. The “Most Popular” plan shines bright in the middle like a lightbulb saying, “This is what everyone else does… you should too.”

Why It Works

• The center plan anchors attention with contrasting color.
• “Most Popular” uses social proof to nudge choices.
• Slight price jumps make the middle option feel like the best value.
• Blue CTA buttons keep focus on action: start the free trial now.
• Feature comparison builds perceived value as you move up.

Real World Hits

• Netflix highlights its “Standard” plan to drive mid-tier signups.
• Mailchimp’s “Essentials” plan uses a similar contrast strategy.
• Spotify Premium Family sits in the center with the sweet spot pricing.