SquareSpace Tiered Pricing

Squarespace noticed something: customers weren’t just comparing plans, they were comparing needs. Instead of stacking all pricing options into one giant table, they split it into two tabs — one for Websites and one for Online Stores. Boom, instant clarity.

Why this pricing layout works

• Reduces cognitive load: Fewer choices shown at once = less overwhelm.
• Segmented by intent: Website builders and store owners have different goals.
• Visual simplicity: Clean columns, clear feature lists, logical flow.
• Guides decisions: Each tab feels tailor-made, not one-size-fits-all.

Real-world examples

• Spotify splits pricing into Personal, Duo, Family to match use intent.
• Mailchimp uses tabs for Marketing Platform vs. Websites & Commerce.
• Wix separates Business vs. Website pricing to simplify mental sorting.
• Adobe bundles Creative Cloud plans by user type (students, teams, pros).