"Creativity is..."
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Jul 5, 2020
This is Anna Iurchenko's take on a Peter Merholz quote.
"Quantity" can just lead to a messy jumble.
"Quality" usually takes the shape of a single, clear, focused idea.
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Youtube Vintage Newspaper Ad
This creative newspaper ad by Brazilian ad agency Maximedia shows Youtube as if it were antique technology. The idea is that advertising trends and...
Jul 13, 2020
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The 5 Levels of Awareness
One of the first steps of writing effective copy is understanding the "awareness level" of your market. If they are hyper-aware, you can take...
Jul 20, 2020
Copywriting
1966 Chivas Regal Whisky Bottle Print Ad
This catchy headline points out the evolution of Chivas Regal's bottle. Red areas are most likely to attract attention, followed by Yellow/Orange areas, and...
Aug 11, 2017
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Sugarman Trigger #7
Image Description A playful illustration shows a stick figure with a mischievous grin running away with a sack full of items, implying a sense...
Jun 20, 2020
Copywriting
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