Zipcar Home Page
Home Pages
Jul 5, 2020
Zipcar's home page is excellent.
Here's how it's built:
- It leads with a very simple hero section and a direct CTA.
- Next, it's got a simple 1-2-3 How it Works explainer section.
- Then, a map of the available cars in your area.
- Then, a great little price slider that helps estimate the cost of your ride based on the distance.
- Examples of available cars.
- 4 benefits of Zipcars vs other transportation.
- Lastly, another simple, clear CTA.
Image Description
The Zipcar home page features a clean design with a green-themed hero section, a clear call-to-action button, and concise sections explaining how the service works, a map of car locations, a price estimator, and benefits of using Zipcar.
Positive Aspects
- Simplicity and Clarity: The homepage is straightforward, guiding users step-by-step from understanding the service to booking a car.
- Visual Elements: The use of icons and maps effectively communicates key information at a glance.
- User Engagement: Interactive elements like the price slider engage users, making the experience more personalized.
Key Takeaways
- The homepage uses a simple and direct design to lead users through essential information.
- Interactive elements like a price slider enhance user engagement.
- Clear CTAs are strategically placed to guide users through the booking process.
- Visual aids, such as maps and icons, effectively communicate complex information.
- Highlighting benefits over other transportation options strengthens Zipcar’s value proposition.
Additional Insights
The design philosophy of the Zipcar homepage mirrors effective storytelling—starting with a hook, explaining the journey, and ending with a compelling call to action. This approach can be particularly effective in digital marketing, where user attention spans are limited.
