Zipcar Home Page

Zipcar’s homepage feels like a smooth drive. No fluff, no distractions—just a simple path from “what is this?” to “sign me up.”

Marketing Analysis

Everything is designed to keep users moving forward. The hero section hits you with a clear CTA. Then comes the “How it works” section, easing any mental friction. The map adds social proof (“Oh, there are cars near me!”), while the price slider gives instant transparency. Finally, another CTA closes the loop.

Why It Works

• Starts with a direct promise and immediate action.
• Uses sequential content like a mini sales funnel.
• Builds trust visually with a live map and simple UX.
• Reduces hesitation by showing transparent pricing.
• Ends with one clear, repeated goal: book a car.

Examples

• Airbnb’s homepage leads with a search bar, then shows trust signals and CTAs.
• Uber Eats moves from address input → restaurant options → checkout.
• Calendly’s homepage walks you through “Sign up → Set availability → Share link.”