Creativity starts when you cut a zero from your budget - Jaime Lerner

When the money’s tight, creativity skyrockets. Urbanist Jaime Lerner said it best: “Creativity starts when you cut a zero from your budget.” Without big cash, you’re forced to think smart, fast, and scrappy.

Tiny Budgets, Big Results

Working lean makes every dollar count. You cut fluff, sharpen focus, and move quicker than teams buried in bureaucracy.

Why It Works

• Constraints force real focus
• You test fast and learn faster
• No budget waste on weak ideas
• Creativity becomes your biggest asset

Real-World Proof

• Dollar Shave Club’s $4.5K video pulled millions of views
• Airbnb sold cereal boxes to stay alive
• BrewDog rallied fans through crowdfunding
• Canva grew via free content alone
• KFC’s witty “FCK” ad turned crisis into credibility