Gary Halbert Quote - Copy Ads
Quotes
Jul 12, 2017
“Get yourself a collection of good ads and direct mail pieces and read them aloud and copy them in your own handwriting.”— Gary Halbert - The Boron Letters
“Get yourself a collection of good ads and direct mail pieces and read them aloud and copy them in your own handwriting.”
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Key Takeaways
- Learning by Imitation: Gary Halbert emphasizes the importance of studying successful ads by reading them aloud and writing them by hand to internalize effective copywriting techniques.
- Active Engagement: This practice involves active engagement with the material, enhancing understanding and retention.
- Foundation of Copywriting: Building a collection of quality ads serves as a foundational resource for improving one's copywriting skills.
Additional Insights
- Muscle Memory for the Mind: Much like athletes practice drills, copying successful ads by hand can create 'muscle memory' for your brain, helping you instinctively write better copy.
- Historical Context: Before digital tools, writers often used this technique to deeply understand the rhythm and flow of powerful writing. It's a timeless method that still holds value today.
- Mixing Old and New: While this method is traditional, combining it with modern tools like digital analysis can provide a comprehensive learning experience.
