Justin Kan’s “Relationship Filters” are secretly brilliant marketing advice. Each filter is really a checkpoint for long-term alignment — and that’s exactly what great brands do with customers.
Marketing Analysis
Think of your brand-customer relationship just like dating.
Each message, product, or ad should pass similar filters before committing time and money.
Why It Works
- Filter 1 = Attention: Are they even attracted to your brand?
- Filter 2 = Engagement: Do they want to hang out (click, follow, subscribe)?
- Filter 3 = Social fit: Does your brand fit into their world and circle?
- Filter 4 = Goals: Are your values aligned with theirs?
- Filter 5 = Longevity: Can you grow together as needs change?
- Filter 6 = Future growth: Will they still love your brand later?
Examples
- Apple makes customers look cool (Filter 1) and syncs with everything they own (Filter 3).
- Nike aligns with athletes’ ambitions (Filter 4).
- Patagonia builds loyalty by sharing customer values (Filter 5 and 6).
Analyzed by Swipebot
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