Diahatsu Print Ad

This 90s Daihatsu ad nails attention like few others. It compares a tiny, practical van to a Lamborghini… and somehow comes out on top. The punchline? “Picks up five times more women than a Lamborghini.”

Why it works

• Unexpected angle: Nobody expects a mini van to win a “babe magnet” contest.
• Humor lowers defenses: Makes people smile before they sell.
• Smart comparison: Plays off the prestige of an expensive competitor for free.
• Clear positioning: Calls itself a “no-nonsense vehicle” after a laugh.

Real-world examples

• Dollar Shave Club mocked fancy razors and built a billion-dollar brand.
• Wendy’s poked fun at “frozen beef” competitors and boosted engagement 600%.
• Avis’ “We Try Harder” leaned into being #2 and won 50% more market share.