KFC "Monday Diet" Reverse Coupons

KFC pulled a funny stunt: coupons that give you less food on Monday so you can “make room” for their big Tuesday deal. Think “Buy one meal, get one burger removed.”

Why this works

• Inverts expectations – Discounts usually give more. This one gives less, making it instantly memorable.
• Drives curiosity – You pause to figure out what’s going on. That’s attention earned.
• Creates buzz – Nobody redeems the coupon, but everyone shares the joke.
• Highlights the real deal – The ridiculous Monday offer points straight to Tuesday’s huge value.

Real-world twins

• Taco Bell’s fake “Liberty Bell” ad got national PR without selling a thing.
• Wendy’s snarky Twitter replies fuel ongoing brand conversation.
• Dollar Shave Club’s viral launch video used humor to hammer home their real offer.