DigitalMarketer About Page

Published on Jul 29, 2017
digitalmarketer-about-page

Most “About” pages are dusty walls of text. DigitalMarketer flips that script with video after video that shows who they are, what they do, why they do it, and who loves them. It feels personal, not corporate—like you’re getting a behind-the-scenes tour from real people who actually care.

Why This Works

  • Video builds trust fast — faces + voices = instant connection
  • Chunked info keeps you watching — one video per core question
  • Social proof in motion — customers explaining results beats text quotes
  • Mission-driven storytelling — their goal to double 10,000 businesses gives purpose
  • Authenticity — casual office shots make it feel human, not staged

Real-World Examples

  • HubSpot uses customer video stories that increase demo requests by 35%.
  • Basecamp’s founders explain their philosophy on video—millions of views.
  • Shopify Academy videos turned their training hub into a 7-figure lead source.

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