Duct Tape Marketing About Page

Most About pages are snooze fests. Duct Tape Marketing’s isn’t. It’s short, clear, and gets you from “Who are these people?” to “Let’s book a call” in one scroll.

Marketing Analysis

They open with a metaphor everyone gets: duct tape = simple, useful, effective. That frames the whole brand. Then they show real people (faces, names, roles) to build trust. The kicker? That bright blue button begging you to “Schedule a Free Consultation.”

Why It Works

• Relatable story makes the brand memorable
• Photos create instant trust
• One clear goal: book a call
• Clean layout keeps focus tight

Examples

• Basecamp uses founder stories to build emotional ties
• HubSpot mixes mission and human bios
• Crazy Egg funnels readers through story-driven CTAs