Design Pickle Pricing Chart

This pricing page nails clarity with a single offer: one plan, two payment options. No clutter, no confusion, just action. The design and copy work together to guide your eyes and ease your brain.

Marketing analysis

On the left, customers see stacked value—everything unlimited, plus a dedicated designer. On the right, the decision is dead simple: $370 monthly or $3552 yearly (saving $888). A green “Get Started” button seals the deal. It’s friction-free, clean, and confidence-building.

Why it works

• One choice eliminates analysis paralysis
• High-contrast buttons drive action
• Price anchoring makes annual feel like a win
• Minimal text keeps scanning easy
• Guarantees remove risk

Examples

• Basecamp: flat monthly fee for all users
• Netflix: clear tiers, no confusion
• Canva Pro: monthly vs annual toggle highlighting savings