"Don't be the guy that looks tired" Ad

This is how "makeup for men" will happen:
Products *NOT* called makeup that solve specific issues.
Will likely follow the playbook of:
- Lotion for men
- Loofah's for men
- Expensive hair product for men
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Perfect image of a turtle stuck on his back matches the headline for this coaching ad.
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I saw this Cybertruck charging next to me and thought it was pretty damn striking, like a rolling billboard for...
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