Starting a barbershop (with a twist) and local business marketing with Jason Gourd of Sorek

Sorek in Austin isn’t your average barbershop. Sure, they trim beards and fade hair—but right next to the barber’s chair, you’ll find racks of sharp men’s suits.

The Smart Marketing Play

They turned one visit into two transactions. Customers show up for a haircut, but they leave with a tailored suit. It’s a “one-stop upgrade” experience for men who want to look sharp without shopping around.

Why It Works

• Combines two related needs: grooming + fashion
• Increases average ticket size
• Makes customers feel exclusive and stylish
• Easy upsell while the client’s already feeling confident

Real-World Examples

• Warby Parker mixes eyewear stores with eye exams
• Lululemon added in-store tailoring and coffee bars
• Apple Stores merge tech shopping with workshops and repairs
• High-end gyms that sell supplements and branded gear on-site