Explaining Monitor Refresh Rate
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This image nails it. It takes a techy idea like “refresh rate” and turns it into an instant “aha!” moment. No jargon. Just a crystal-clear difference between 60Hz and 144Hz.
Why It Works
- Visual contrast makes the benefit obvious without text.
- Numbers + visuals make “more = better” easy to grasp.
- Shows real-world impact instead of listing specs.
- Reduces cognitive load—users feel the difference instead of reading about it.
Real Examples
- Tesla’s side-by-side demo of regular vs. Autopilot driving visuals.
- Dyson’s before/after airflow graphics showing dust removal.
- Apple’s ProMotion animation comparison during iPad launches.
- Nike’s slow-motion ad showing “Zoom Air” bounce vs. flat shoe.
Proof that showing the difference beats telling every time.
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