This is a cool little chart called the "Ebbinghaus Forgetting Curve."
in one little image it shows how long it takes someone on average to forget things.
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Aweber Pricing Page
This is the Aweber pricing page. It's a rather large grid of features and options associated with each price. Source: AWeber Email Marketing Pricing...
Jul 10, 2017
Pricing
Prohibition: Thirteen Years That Changed America
Currently reading this great book about Prohibition, the banning of all alcohol from 1920 to 1933. Originally it was "The Temperance Movement" which pushed...
Oct 23, 2024
Books
Features vs. Benefits (Diet Coke)
People don't want to buy a nail. They want to buy a sturdy place to hang their family picture on the wall. Persuasive copy...
Jul 20, 2020
Copywriting
“Gets Better With Age” Twitter Wallet Ad
This simple ad on Twitter shows a wallet on Day 1 and Day 1,582….and it looks exactly the same….showing that it lasts years without...
Apr 19, 2023
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