This is a cool little chart called the "Ebbinghaus Forgetting Curve."
in one little image it shows how long it takes someone on average to forget things.
Classic magazine ad for a storytelling class
This is a classic magazine ad with a grabbing headline, and a story about how ordinary people can write a story.
Nov 24, 2020
Print Ads
Image in iMac vs image in Zoom and MacBook Air
This was a before/after on a sales page that was split test, and the 'B' version overwhelmingly won!
Dec 9, 2020
Images
Free Copywriting Guides
Price: Free What I love about it: There’s just a wide breadth of topics about copywriting here. If someone is driven, they can read...
Apr 15, 2020
Books
Restaurant Testimonial Drawings
I ate lunch in this restaurant today and their "drawing testimonials" hit me with a marketing insight. How can you make it FUN for...
Jun 12, 2020
Testimonials