Fitbit has 10 different products and many more accessories to choose from. In order to help the buyer find the right fit, Fitbit has a 3-question quiz that results in a personalized recommendation. It's great because:

• All the questions and answers are simple and easy to navigate.
• You're given multiple choices that cover all the bases.
• The layout of each question/answer page is easy to read and interact with.
• The results page gives you 2-3 suggestions but also allows you to browse other products.
• It adds some genuinely useful shopping help.