1980s Line of credit ad
Love this style ad. Catchy headline then great copy explaining how expensive credit cards are.
It reads:
Unfortunately, not everything made of plastic is cheap.
With most credit card interest rates hovering around 20%, you can save a lot of money by using our Personal Reserve℠ line of credit instead. It works with a regular Continental checking account to give you up to $5,000 worth of loans at just a 14% Annual Percentage Rate. You only have to qualify once. And you can write yourself a loan for as little as $50. Use your Personal Reserve Account for anything you might otherwise have bought with a credit card. Holiday gifts, for example. Or new home appliances.
Call 1-800-621-3817 and we’ll tell you how to apply quickly and easily. Then, if your credit is good, we’ll help you make it even better.
Continental Illinois
We work hard. We have to.
