This is a “brand awareness campaign” from Life Savers in the 1950’s. I love the colors and imagery on this one!
The AIDA Copywriting Formula
Attention Interest Desire Action This formula is used for direct mail, television and radio, sales pages and more. It is one of the most...
Aug 6, 2017
Formulas
Why online betting works well
In college, Nev created a website selling his roommates' baseball picks on who would win. It made money on day one.
Nov 8, 2024
Videos
Dan Harmon's 8-Step Story Circle
In this video, Dan Harmon explains how he builds the stories for Rick and Morty episodes: Start with a relatable character; Give the character...
Jun 26, 2020
Videos
Technical Copywriter Salary Data
If you are writing technical documents, the copywriting work can be more lucrative (although sometimes a little boring): Average: $65,020 Lowest: $47,249 Highest: $94,518
Aug 12, 2017
Copywriting
Stats