Funny Dentist Billboard

Most dentist ads show people with perfect teeth. Boring. This one hits differently. Horizon Dental Care used a close-up of glossy red lips with one missing tooth and a cheeky line: “What’s Mithing Here?”

Why this billboard works

• It breaks the pattern. Viewers expect smiles, not flaws.
• The “Mithing” typo instantly makes people pause and think.
• It uses curiosity like a hook — your brain wants to fill the gap.
• The bright lips focus attention right where the problem (and solution) is.

Real-world examples of curiosity-driven ads

• Spotify’s “2018 Goals” ads used user data quirks to make people laugh and look twice.
• Snickers’ “You’re not you when you’re hungry” plays on humor and imperfection.
• The Economist’s clever, cryptic billboards (“Great minds like a challenge”) trigger curiosity and self-identification.