The Long-Term Lens

Jul 15, 2020

Copywriting

Formulas

Lenses

Ogilvy's Guinness Guide To Cheese Print Ad

Part of Ogilvy's Guinness Guide To... campaign. Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that...

Aug 8, 2017

Advertorials

Print Ads

HustleCon 2018 sales page

This is the simple sales page that has sold out 3,000+ tickets for the last few HustleCon’s.

Mar 28, 2018

Event Marketing

Sales Pages

William Arthur Ward quote about teachers

The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. -

Kraft ad gives helpful suggestions

This is Kraft ad from 1962 is great because it not only promotes the product, but also EDUCATES. It gives several suggestions on how...