The Easy-Peasy Lens

Jul 14, 2020

Copywriting

Formulas

Lenses

Five times as many people read the headlines - David Ogilvy

"On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your...

This is a really nice looking email newsletter signup page which has plenty of social proof and conveys it's usefulness.

This pricing structure goes down to $200 for a consulting call, to $3,800 for a website in 5 days, to $6,800 for a fully...

Famous vintage billboard from Route 66