Funny illustration about notifications and work

This cartoon nails it: one tiny notification can wreck your “Deep Work” fortress. That buzz or banner feels harmless, but like a Trojan horse, it sneaks in and releases chaos inside your brain.

Marketing Analysis

This image works because it visualizes an invisible enemy. Just like marketers fight for attention, creators must protect focus. The drawing instantly communicates a truth—we let distractions through the gates ourselves.

Why It Works

• Uses humor to make a serious point stick
• Simple metaphor (deep work = castle, notification = Trojan horse)
• Shows emotion without words
• Triggers instant recognition from anyone with a phone

Examples

• Google calms distractions with minimalist homepage design
• Calm app hides notifications entirely during sessions
• Apple’s “Focus Mode” sells the dream of distraction-free life
• Basecamp promoted work-life balance by banning pings after hours