Great article by Tom Pestridge about the difference of Branding vs Marketing
He says:
Marketing is like asking someone out on a date.
Branding is what gets them to say yes.
It’s the key difference between catching their attention in the moment and earning their loyalty for the long haul.
Marketing grabs initial interest:
→ Striking billboards
→ Eye-catching PPC ads
→ Influencer collaborations
→ Targeted email campaigns
→ SEO-focused blog content
→ Compelling TV commercials
→ Engaging social media posts
But branding is what builds trust and keeps people coming back:
→ Distinctive design and tone
→ The reputation you cultivate
→ A genuine voice and personality
→ Consistent storytelling and values
→ An outstanding customer experience
→ Strong community presence and social proof
→ Deep emotional connections with your audience
Marketing can make you stand out, but it’s your brand that gets people to choose you again and again.
When executed right, they work together like a seamless partnership.
How do you balance marketing and branding?
