Funny septic tank sign

This sign for a septic tank and pool filling business nails attention-grabbing humor. It reads, “Septic tanks pumped. Swimming pools filled. Not same truck.” Short. Punchy. Impossible to forget.

Why it works

• Uses humor to break tension around an unglamorous service
• Builds instant trust with a subtle assurance (“not same truck”)
• Makes the brand feel human and approachable
• Increases recall with surprise and contrast

Real-world examples

• Dollar Shave Club’s funny ad made razor blades exciting, leading to a $1B acquisition
• Poo~Pourri’s witty product videos drove millions of views and sales
• Geico’s absurd ads made insurance top-of-mind through humor

Lesson: When your service isn’t sexy, make people laugh—then they’ll remember you.