The State of SEO w/ Ross Hudgens of Siege Media (Strategy, Branding, and Tools)

Ross Hudgens runs Siege Media, and they consistently land massive clients like Airbnb, Zillow, and Intuit. How? By focusing less on SEO “hacks” and more on content that actually earns links and traffic.

Why It Works

• Builds trust with recognizable logos (instant authority)
• Focuses on ROI-driven SEO, not vanity metrics
• Uses data and creative content to drive real results
• Positions Siege as the “obvious choice” for big brands

Examples

• Zillow’s guides rank for hundreds of home-buying keywords
• Casper’s sleep content dominates search results using Siege’s framework
• ZipRecruiter’s blog pulls in organic traffic from career tips crafted by Siege
• Shutterfly’s content hub brings in massive seasonal search traffic

Big brands don’t gamble on fluff; they hire Siege because results compound.