Gen Z's Favorite Social Media Platform

This chart nails down where 19–29 year olds actually spend their scrolling time. Spoiler: YouTube dominates with a massive 93%.

Marketing Analysis

If your audience is under 30, this is your roadmap for attention. YouTube and Instagram tower over the rest, meaning video and visuals still rule. Platforms like Snapchat and TikTok show how “quick-hit” content is thriving.

Why It Works

• Simple visual hierarchy makes data easy to absorb
• Bright brand logos trigger instant recognition
• Presents complex data in one clean image
• Helps marketers prioritize where to focus energy

Examples

• MrBeast’s YouTube strategy powers over $54 million a year in revenue
• Gymshark built its brand via Instagram influencers
• Chipotle runs TikTok challenges that get tens of millions of views
• Duolingo uses Snapchat filters to drive daily engagement