Get Dang Billboard

This billboard nails it. Attorney Loc Dang turned his already-memorable last name into a killer brand hook: “Get Dang!” It’s funny, catchy, and easy to remember—everything you want in a local ad.

Why It Works

• Memorable: One-word domains and slogans like “Get Dang” stick in your head.
• Personality: Feels bold, human, and confident—exactly what you want in a lawyer.
• Clear offer: Poses a problem (“Ride share accident?”) and gives a direct solution.
• Local relevance: Austin’s full of quirky, standout marketing; this fits right in.

Real-World Examples

• 1-800-GOT-JUNK? – Built a business empire with a phone number as the brand.
• Call Saul (the real lawyer ads before the show) – Leveraged name and pop culture.
• MeetFresh.com – Dessert shop capitalizing on a simple, literal brand name.