Is this purchase worth it?

This infographic nails a simple money principle that marketers can flip into a messaging trick. It’s all about reframing cost as value over time. Instead of focusing on price, it asks, “What’s the daily value of this?”

Marketing analysis

The Cost Analysis Calculator and chart visualize the payoff of a purchase in bite-sized terms (like cost per day or hour). It instantly makes expensive purchases feel reasonable and justified—without needing a hard sell.

Why it works

• Shifts focus from price to value received
• Uses mental anchoring to make big numbers small
• Visuals simplify math and decision making
• Creates a feeling of control and smart spending

Examples

• Apple shows cost of iCloud at “just $0.99/month.”
• Peloton reframes a $1,445 bike as “less than your gym membership.”
• Kindle sells on “thousands of books for pennies a day.”
• Spotify Premium: “Music you love, ad-free, for less than $1 a week.”