Get people to “Sit Up In Their Chair” for attention

Most people skim. You’ve got seconds to turn a lazy lean into full attention. The image nails it: your message has to make people sit up.

Marketing analysis

This drawing shows the difference between passive reading and active engagement. The lean-forward position is what every marketer wants—the customer’s body literally moves toward the message.

Why it works

• Uses contrast: relaxed vs engaged.
• Visualizes attention—easy to remember.
• Reminds you that attention comes before action.
• Taps into the “A” in the AIDA formula (Attention, Interest, Desire, Action).

Examples

• Dollar Shave Club’s launch video got millions of views by being so bold it made you watch to the end.
• Old Spice’s “The Man Your Man Could Smell Like” ad instantly hooked viewers with surprise and humor.
• RyanAir’s blunt “We’ll get you there cheap” ads cut through the noise with clarity.