Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!

Bootstrapped vs Venture Backed runway
This is a really cool visualization by Jack Butcher on how much runway you have (aka how much money/time you...
Every time technology kills an industry, it reincarnates it in a slightly different way, and it becomes way bigger....like leather saddle makers being wiped out by the car industry but being reincarnated as making leather goods for cars.— Neville Medhora

Odds Of Making Money In The S&P 500 By Holding Time
This is a cool graphic by Brian Feroldi showing that historically if you:Invest in the S&P for 1 year, you...

Action is the best anxiety reliever
I love this piece of advice! A lot of time people have anxiety about an event or a deadline, but...

Ikigai Venn Diagram
Finding your Ikigai is generally finding something at the intersection of:What you're good atWhat you loveWhat the world needsWhat you...

Software in AI - RAAS (Results As A Service)
Dharmesh (founder of HubSpot) has an awesome coined term of RAAS (Results As A Service), where it doesn't matter the...
Democracy is a technology to prevent Civil War— Balaji Srinivasan
Ikigai = Good + Love + Needs+ Paid
This cool image shows that Ikigai ("a passion that gives value and joy to life") is best found when you...
If you don't get what you want, it's a sign either that you did not seriously want it, or that you tried to bargain over the price.— Rudyard Kipling


Death of the "How-To" Business Model
The internet keeps making instructional content cheaper—and now practically free.As information gets more and more free, there will be a...

How to solve any problem with first principles
This easy chart defines how you can solve pretty much any problem through first principles by breaking it down into...

Empty Head, Full Mouth
This is the representation of having an empty head, but a full mouth. Meaning someone isn't very educated on a...

Find stuff people already buy, and do it cheaper or better
This is a cool piece of advice that finding something people ALREADY BUY is a strong signal they want that...
You can change your perception of something with simple language changes: “I’m scared” = "I’m excited." "I’m tired" = "I’m warmed up." "I’m lazy" = "I’m anxious to do something."
A real business is a well oiled machine that can run without you. A side project needs you involved all the time.— Sam Parr

The Venn Diagram of Success
Generally success seems to be a combination of a couple of things: Solid talent + Savvy business sense + 15...

Your product is 100x more important than “good web design”
I resonate with this because too many times I’ve seen companies redesign their whole websites (a big project) because their...

I wish I started earlier
This is a cool graphic showing that while YES you could've started something earlier, you still have soooo much time...

Cheap Clients -vs- Expensive Clients
A hilarious visual representation of how much a cheap bargain-hunting client will ping you, versus a more expensive client. Most...

One bad day, but longterm good
This is an awesome visual that just because something is down one day, doesn't mean it's a big deal in...
Listen - Listen to problem, ask questions. Options - Present options see what they like. Transition - Transition into asking for money.— Noah Kagan

8 qualities of a great swipe
When you save a "swipe" for your own swipe file, it's best if it has as least one of these...
Be adjacent to expensive transactions. If you sell an $80,000 car and get a percentage, it could be a lot of money.

Hard Truths to un-f your life
This post got removed from Reddit by the time I posted it (probably because it has a small pitch to...