Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼

Edition: Friday, October 13th, 2023
A fun email for Friday. I hope you enjoy!

🎤 Listen to this email here:

Swipe:

Client: “It’s hard to get attention for a roofing company.”

Copywriter: “Hold my beer.”

Wisdom:

Around college I would crash parties to network with rich people.

Here was my toolkit to get into ANY of these parties:
✔️ Flask with wine
✔️ Cheap Wal-Mart wine glass
✔️ Cocktail napkin
✔️ Tux or suit
✔️ Random lanyards and wristbands

To walk into a party right past security, the goal was to look like YOU WERE JUST INSIDE ALREADY!

So I'd fill the wine glass, wrap the cocktail napkin around the stem, wear a lanyard under tux (hopefully sort of matching what they give at the event), then walk into the party while on the phone.

If you're a security guard and you see a tuxedo-clad person holding a drink they just ordered at the bar....you'd 95% likely just let them back in 😏

Interesting:

This is an interesting "industry size" comparison by keyword in terms of size:

Copywriting → Content Marketing → Digital Marketing → Make Money → Sales

"Sales" is what allllllll the industries actually do, so it makes sense "Sales" would be the largest parent keyword.

Picture:

As an experiment a few years ago I bought a billboard for Copywriting Course. It was on a decently busy street and it cost $904 total (printing + posting):

The funny thing is: If no one buys the billboard space at the end of the month, they don’t spend money to tear yours down...

...so this billboard stayed up for 4 months for just $904!

Essay:

One of the first reasons I moved Copywriting Course to a community model was so people could share their hand-copied advertising.

It's something so simple yet so impactful. Yet only 2% of people will do it.

For example, here's 3 exercises we had members do:
#1.) Gary Halbert Family Crest Ad
#2.) Volkswagen "Lemon" Ad
#3.) The Man In The Hathaway Shirt Ad

Simply writing out by hand well-written ads is called "CopyWork" and it teaches you to "think" like the person writing it.

Splurge:

Buy a 10 minute review of your copy/marketing from me, or a discounted consult if you go through UpWork:

In our members area I'm currently doing an "UpWork Experiment" where I'm trying to:
✔️ Get 100 clients.
✔️ Get 100 reviews
✔️ Make $100,000 in freelance revenue.

The goal is to become an "UpWork Rising Star" and I need your help. If you've got a lot of value out of my content or newsletter over the year, but never purchased a Copywriting Course subscription, maybe this is a way you can give back: By purchase a review or consult hour.

During the experiment I found on UpWork you can offer "tiered products", and I just made one today - Check it out here:

If I were a newbie copywriter, I'd make a product setup like this people could choose from:

• Starter: $100 for a 10 minute video review.
• Standard: 1 hour consult
• Advanced: 2 hour consult

The goal of this is to get the holy grail of any marketplace:

REVIEWS!

I provide a good service for people, they like it, they leave a good review.

Go buy one right now for this discounted price!

**Let me know if you have any issues or improvement suggestions on the profile.

I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora