Ghost Org Complex Vs Simple Pricing

This Ghost.org pricing graphic is a masterclass in contrast selling. It takes the messy, expensive “old way” of launching a creative business and pit it directly against their ultra-simple solution for $29/month.

Marketing analysis

They don’t just tell you they’re simpler — they show it. The tangled web of plugins, prices, and confused arrows instantly triggers frustration. Then your eyes drift right… and breathe. One clean line: You → Ghost → Your audience.

Why it works

• Visual contrast makes complexity feel painful
• Single price point simplifies decision-making
• Emotional relief replaces overwhelm
• Clear before/after storytelling
• Design reinforces the brand promise: simplicity

Examples

• Apple’s “It just works” slogan battles tech complexity.
• Notion positions itself as “docs + tasks + notes = one tool.”
• Zapier’s charts show “apps + chaos” vs “Zapier = flow.”
• Basecamp compares “5 tools vs 1 Basecamp.”