The "Don't Hire Us" Page

This web design agency flipped the script. Instead of a “Hire Us” page, they made a “DON’T Hire Us” one. Weird? Yep. But irresistible to click.

Why this works

• Pattern interrupt: “Don’t hire us” stands out among hundreds of boring “Hire Me” and “Work With Us” buttons.
• Qualification: It filters out bargain hunters by saying upfront they don’t do cheap work.
• Positioning: Signals confidence, exclusivity, and high value.
• Curiosity: The negative phrasing pulls people in to see why not.
• Tribe building: It attracts clients who agree that “average” isn’t enough.

Real-world examples

• Basecamp’s “We’re not for everyone” page clarifies who shouldn’t use them.
• Cards Against Humanity’s “99% off nothing” stunt sparked massive sales.
• BrewDog famously said “We don’t care if you hate us” and built a cult brand.